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WHAT IS ON THE MENU?

 ABOUT ME 

Yes, I love cooking as I love everything about Communication. I have a creative background in Advertising and since 2015 I am working in Marketing Communications. With this tasty combination, I bring a multi-layer approach to MarCom. I focus on Digital Marketing and specifically Content Management.

 PERSONAL INFO 

Date of Birth: 14.03.1979

Nationality: Swiss citizenship

Marital Status: Married

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 expertise 

  • Expertise in developing content strategy, planning and management for online marketing campaigns for B2B and B2C

  • Content creation in various forms and asset types such as white paper, case study, website, video, animation, LP, press release etc.

  • Social media planning, management and content creation

  • Branding, brand marketing, print marketing

  • Storytelling, editing, proofreading

  • Photography, design and video production

 SECTORS 

FMCG, Intralogistics, Robotics, Automotive, Gastronomy, Aviation, Retail, Personal Care, Mobile, Banking, Fashion...

 BRANDS 

Nivea, Migros, Fiat, Kardex, SC Johnson, Osis, Bonacure, Western Union, Pierre Cardin...

 EDUCATION 

10.2017 - 01.2018,   SAWI –Academy for Marketing and Communication, Zurich

Online and Mobile Marketing Management (Certificate)

10.2017 - 12.2017,   Online Labor, Zurich

Online Project Development (Certificate)

1997-2002,   Bilgi University / Laureate International Universities Network, Istanbul

Major: Media and Communication Systems (BA)
Minor: Film and Television 

LANGUAGE SCHOOLS

2014-2019,   Intensive German Courses - C1 Level (Advanced)- Goethe Certificate C1

ZHAW, Bellingua, Alpha Sprachwelt, Zurich

2012,   Intensive Italian Course - C1 Level (Advanced)

Scuola Leonardo da Vinci, Florence

 experience 

08.2020-... , Content Marketing Manager
Kardex AG (Global intralogistics company), Zurich

  • Managed content strategy, planning, and creation processes for global B2B digital campaigns and website

  • Planned and created global content for social media

  • As the main contact person for the regions, ensured the quality of regional content

  • Created content for multiple channels in various forms (case study, white paper, video, animation etc.)

  • Oversaw relationships with internal and external stakeholders, including agencies and freelancers, while managing the content budget

09.2016-07.2017,   Marketing Specialist
Atlasglobal Airlines, Zurich

  • Consultancy for B2B marketing activities.

04.2013-04.2014,   Senior Copywriter & Project Manager
Akil Isleri (Advertising Agency), Istanbul

  • Concept development and copywriting for online and offline advertising projects.

  • Project management 

  • Specialized in shopper marketing, user experience and social media.

04.2006–12.2008, Copywriter & Concept
FCB Istanbul (Global Advertising Agency),
Istanbul

  • Developing concepts, copywriting for international brands. Adaptation of international campaigns for Turkish market.

03.2003-06.2004,   Junior Copywriter & Concept
Penajans Darcy/Publicis Group (Global Advertising Agency), Istanbul

03.2003-06.2004,   Junior Copywriter & Concept
Penajans Darcy/Publicis Group (Global Advertising Agency), Istanbul

03.2003-06.2004,   Junior Copywriter & Concept
Penajans Darcy/Publicis Group (Global Advertising Agency), Istanbul

  • Conception and copywriting for international brands (TV, radio, print, outdoor, catalogues).

2016-2019   Marketing Director
Pusula Media (Marketing - Advertising Agency), Zurich

  • Managed online and offline marketing activities for the clients and the agency (branding, online campaigns, websites, print materials, and events)

  • Responsible for content management of online and mobile marketing projects, such as applications, software programs, and websites

  • Contributed to the management of  events, such as exhibitions, concerts, and sponsorship

  • Served as the editor of the monthly magazine and online platform

  • Managed client relations and relationships with freelancers, production companies, etc.

12.2015-05.2016,   Marketing Communications Director
Bäckerei Happy AG (Bakery Chain), Zurich

  • Planned and executed marketing communication activities. (Online-shop, social media content, promotions, sponsorships, sampling activities…)

01.2008-09.2012,    Senior Copywriter & Concept
Marka Sokak (Advertising Agency), Istanbul

  • Developing creative concepts and copywriting for integrated campaigns. Responsible for content management of a gastronomy portal and cook books.

03.2003-06.2004,    Junior Copywriter & Concept
Penajans Darcy/Publicis Group (Global Advertising
Agency), Istanbul

  • Developing concepts, copywriting for international brands.

  • Adaptation of international campaigns for Turkish market.

 SKILLS 

  • Microsoft Office

  • Adobe Creative Suit

  • HubSpot CMS

  • AI (usage of AI tools for content creation)

  • Lightroom

  • Indesign

  • Video Editing

  • Canva Design

  • Social Media Analytics

  • Wordpress

  • Wix

  • English - C2

  • German - C1

  • Turkish - Native

  • Italian - B2

 PERSONAL PROJECTS 


2019, Bab Events (Gastronomy & Decoration), Zurich

  • Organized gastronomy events and cooking classes


2014, Bab Handmade (Design Accessories and Toys), Zurich

  • Bab Handmade products were sold in designer markets and social media

Download CV

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